Style Guide for Coyote One Stop Articles

Description

KCS (Knowledge-Centered Service) Style Guide is a set of standards that ensures knowledge base articles are consistent, searchable, reusable, and easy for users to follow. KCS emphasizes capturing knowledge in the customer's context and maintaining content quality over time.

FAQs

Every article should follow the KCS Style Guide Commandments. They are as follows:

  1. Thou shall maintain the context of the client
  2. Thou shall remember the audience
  3. Thou shall not create duplicates
  4. Thou shall reference neither a client nor an incident
  5. Instructions shall be numbered steps
  6. Product names shall be proper
  7. Graphics shall be used as a last resort
  8. Attachments shall be visible
  9. Thou shall refrain from abbreviations and acronyms
  10. Thou shall use spell checker

Along with adhering to the commandments, every article should follow these style rules as set when you choose the knowledge article template in Team Dynamix. 

  • Click Templates and choose between: 
    • Customer Facing Templates
      • Questions & Answer
      • FAQ
      • How to
      • Problem and Solution
      • Problem and Solution with Customer Information and link to internal article
    • Internal Knowledge Article Templates
      • Internal How to
      • Internal Problem and Solution
      • Internal Box template (in case you need to update a customer facing article that now needs to link to something internal
  • Set all text as Helvetica.
  • Accessibility
    • When creating articles, use heading levels consistently
    • This structure helps screen readers navigate content correctly
    • Article Title is automatically Heading 1
    • Every section header (new templates: Problem/Question/Description, FAQs, Solution/Answer, Products or Services) is Heading 2 (H2) format
    • Sub headers should be Heading 3 format
      Note: Service Desk heading should only be used when the Service Desk is needed to complete the steps, if the only step is assign to XXX team do not utilize Service Desk heading
    • Headers below the sub headers should be Heading 4 format
    • All text except headers is automatically set to 14 point font size
    • Be mindful of formatting choices
    • If using pictures, alternative text must be provided
  • Error messages (under Problem/Issue/Question) need to be a 14 point font size, include a colon and be italicized like this example:
    • Error: Access Denied: Resource does not exist
  • If emphasis other than bolding is needed, underline the word or phrase also
  • Quotation marks should not be used in articles
  • Any text that would have been between quotation marks should be bolded instead (Press enter)
  • If you have additional information that would be important for the user to know before proceeding, use the tips section
  • Remove all white space at the end of the body

     

Do's and Dont's

Style Guide 

Do’s 

Don’ts 

Acronyms:  

Spell out the terms the first time used followed by parentheses  

  

Knowledge-Centered Service (KCS)  

KCS  

Active and Positive Voice:  

See examples  

 

Save any changes before exiting the application.  

Do not exit the application without first saving changes

Audience:  

State instructions as they are to be read or performed 

  

Press Enter  

Have the customer press Enter key  

Capitalization:   

Capitalize acronyms and error codes, the first letter of menu options, product names, new sentences, and words for computer applications  

  

Microsoft Office  

  

UNIX  

  

Select the correct driver  

microsoft office  

  

unix  

  

select the correct driver  

Date:  

DD/MM/YYYY  

 

09/01/2026  

9/1/2026  

9-1-2026   

Gender:  

Create instructions gender neutral 

 

Open the dialog box  

  

Have him open the dialog box  

Graphics:  

Use ONLY if necessary 

Avoid large file sizes 

  

.gif  

.jpg  

.pdf  

.bmp

File naming convention for attachments: 

Use ONLY in extreme cases 

TypeDescriptionAsIs.Doc 

Type_separating_each_word_with_underscore.format 

 

Input instructions:  

See examples  

Click submit  

Double-click the icon  

Hit the submit button  

 Click on the icon  

 

Hyperlinks: 

Name Hyperlinks for clarity, using the link icon 

 Signature creation 

https://support.office.com/en-us/article/create-and-add-a-signature-to-messages-8ee5d4f4-68fd-464a-a1c1-0e1c80bb27f2?ui=en-US&rs=en-US&ad=US 

 

Key combinations:  

Use the + character if keys are to be pressed at the same time 

Use commas for sequences 

 

Press CTRL+ALT+DEL  

  

Press ALT, F, and X  

Control, Alt, Delete  

  

Press “Alt”, then press “F”, and then hit “X”  

Lists:  

Use bullets for lists when order does not matter  

 

Use numbered lists for procedural steps where order is important and there is more than one step  

 

Limit sub-levels to two  

 

  1. First level  

  1. Second level  

            i. Third level  

            ii. Next Item

  1. Next Item

2. Next item

 

  

 

First level, Second level, Third level  

Next item 

Numbers: 

Spell out numbers zero through ten. Use numbers for 11 and above. Use commas for values above 1,000  

 

There are three options on the menus  

  

The value is 1,200 

There are 3 options on the menus  

  

The value is 1200 

Punctuation: 

Use commas to separate multiple actions, after introductory phrases and to separate words in a series of three or more 

 

Bold information to clarify  

 

Don’t use single quotation marks 

 

 

We support xyz, abc and def. 

 

 

The message reads Shutdown your PC 

 

Microsoft application won’t open 

 

We support xya and abc and def 

 

 

 

The message reads, “Shutdown your PC”. 

 

‘microsoft’ app won’t open. 

References: 

List references at the end of the step-by-step procedures 

 

See page ten of the Cisco reference guide 

Use the Cisco reference guide for more details 

Variables: 

Use n for numeric data 

Use a for alphabetical data 

Use x for data that can be either numeric or alpha 

 

Cancel [n] print jobs before restarting (where [n] represents an unknown number of print jobs) 

Cancel however many print jobs there are in the queue before restarting. 

Vocabulary: 

 Use spelling and grammar checks 

There is no reason for this 

 Their is no reason four this 

 

Adding a Note

If you have additional information that would be important for the user to know before proceeding

  1. Press Shift + Enter to create a new blank line
  2. Start the sentence with Note: 
  3. Type the whole sentence
  4. Highlight Note:
  5.  Add bolding  Note: 
  6. Change the color to Firebrick red  Note: 

Tags

Follow Tag Guidance

Use tags to improve search results and help users find the right content quickly by applying consistent, single-word keywords that reflect system names, user actions, and common search terms.

Quick Checklist (Before Publishing)

  • ✅ No more than 9 tags
  • ✅ Tags are single words
  • ✅ Tags are lowercase unless the product/service is normally all caps
  • ✅ Tags include system + action + user terms
  • ✅ No duplicate, inconsistent, or unnecessary tags

Adding Internal Staff Information

Note: Use of the Insert Internal Box Template, adds a box to the article which can be seen by the customer

  1. Click in the article where you would like to place the ITS internal box
  2. Click Templates
  3. Under Internal Templates, click Internal Box Template
  4. An Internal Staff Only box is added to the article
  5. Update to the appropriate staff, example: Internal ITS Staff Only
  6. Content about assigning a ticket or task to another team should be moved to the Internal Staff Article and replaced with a link to the Internal Staff article
    Note: Information only internal Staff should see should not be in this box, add this content to the Internal article Example: ITS Network path, or steps a customer should not do 
  7. Example:

    Internal Staff Only

    See article KCS Article Structure

  8. Add the customer-facing article as a Related Article to the ITS internal article 

Adding Font Awesome

Note: Use of Font Awesome will add common icons to your article

  1. Click Insert Font Awesome 
  2. Browse through the icons available or search 
  3. Click the icon you want to use
  4. Click Okay

Linking to other Articles

Note: All Related Articles will appear in a section titled Related Articles along the right side of the article screen beneath the article's Details panel.

Note: Any articles linked in the body of another article should be added as a related article.

  1. Open the article you'd like to link
  2. Click Edit Article
  3. Click Related Articles tab
  4. Click Magnifying Glass 
  5. Search and locate the related article
  6. Check mark  the article you want to add
  7. Click Insert Checked (on the top of the page)
  8. Click Add 
    Note: Repeat steps 4-8 until you've associated all desired articles

Need More Help?

If you need further assistance, please contact your KCS Coach.

 

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Related Articles (3)

Quick Quality Reference Guide for writing good Knowledge Centered Service (KCS) Knowledge Base Articles part of the Content Standard with the following sections: Spelling Counts, Keyboard & Mouse Actions, Keyboard Names & Functions, Structuring an Article, Keep it simple, Be able to say yes to the following, need additional help
Guidance for adding tags to articles and services
Tips for changing a Coyote One Stop article (KCS article) to a new template.