Tag Guidance

Question

How do I use tags in Coyote One Stop articles and services?

Answer

Use tags to improve search results and help users find the right content quickly by applying consistent, single-word keywords that reflect system names, user actions, and common search terms.

1. When should I use tags?
   • Use tags on articles and services to:
     • Connect related content
     • Match how users search
     • Improve search accuracy
2. What are the tag requirements?
   • All tags must be:
     • Single word only
     • Lowercase, unless the product or service is normally written in all caps (for example: D2L, VPN, MFA)
     • Selected from the existing tag list whenever possible
       • Reuse existing tags whenever possible.  Consistent tagging improves search results and help connect related content.
3. How many tags should I use?
   • Up to 9 tags per article or service
   • Focus on the most relevant tags rather than adding tags simply to reach the limit
4. What types of tags should I include?
   • Use a mix of:
     • System (What tool or service)
       • D2L, outlook, VPN, DUO
     • Action (What the user is doing)
       • login, request, setup, install, reset
     • User Language (What users search for)
       • email, wifi, phone, code, password
     • Problem (If applicable)
       • error, issue, fail, locked
5. How do I tag multi-word concepts?
   • Break phrases into multiple tags:
     • ✅ Example: Reset password
       • password, reset, login
     • ✅ Example: “Can’t connect to Wi-Fi”
       • wifi, connect, error
6. What should I avoid? 
   • Do NOT:
     • Do NOT create duplicate tags with different casing (VPN vs vpn)
     • Do NOT use hyphenated phrases or hyphenated multiple words
     • Do NOT invent new variations of existing tags
     • Do NOT use overly generic tags like:
       • it, help, system
7. How do I choose the right tags?
   1. Ask: What would someone type into search to find this?
   2. Then tag using:
      • The system name
      • The action
      • The user’s wording

Example

• Article: Setting up Duo MFA

✅ Tags:

• duo
• mfa
• setup
• login
• code
• phone
• authentication

✅ Quick Checklist (Before Publishing)

• ✅ No more than 9 tags
• ✅ Tags are single words
• ✅ Tags are lowercase unless the product/service is normally all caps
• ✅ Tags include system + action + user terms
• ✅ No duplicate, inconsistent, or unnecessary tags

If you need further assistance, please submit your question here